The auto retail industry’s biggest annual event is back in Las Vegas February 3-6, 2026. NADA Show pulls together thousands of dealers and industry pros for four days of training and networking. You’ll get direct access to the latest products that actually matter for running your dealership.
Here’s what’s different this year. The event shifts to a midweek Tuesday-Friday schedule at the Las Vegas Convention Center. This makes travel easier and keeps you away from the lot for less time.
More than 600 exhibitors will pack the newly expanded North and West Halls. The show floor has everything from AI customer tools to EV infrastructure and digital retailing setups. You’ll see tech you can use at your store. The education sessions focus on real problems you’re dealing with back home.
See The Full Schedule Here: Registration Hours And Location
NADA Show 2026 Essential Dates, Venue Details, and Registration Guide
When and Where Is NADA Show 2026 – Las Vegas Convention Center Schedule
Education and events run Tuesday, February 3 through Friday, February 6. The Expo floor opens Wednesday, February 4 and wraps up Friday, February 6. Everything happens at the Las Vegas Convention Center at 3150 Paradise Road.
Tuesday kicks off with dealer meetings and specialized sessions. The main Welcome Reception starts Tuesday evening from 7-10 PM at the Grand Prix Plaza. They’re doing a Formula 1 theme with networking mixed in. Wednesday through Friday follows the same basic schedule. Expo hours run 8:30 AM to 5:00 PM on Wednesday and Thursday. Friday ends early at 12:00 PM.
The Las Vegas Convention Center has an underground Tesla tunnel connecting the West Hall and North Hall. This beats the 15-20 minute walk above ground. Escalators to the second-floor skybridge are near section 6800N in the North Hall and section 1700W in the West Hall.
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How Much Does NADA Show 2026 Cost – Ticket Pricing and Registration Deadlines
NADA members pay lower rates than non-members. The show uses tiered pricing based on when you register. Early bird rates ended September 5, 2025. Advance registration closed November 20, 2025. That saved people $200 off regular pricing. Regular registration runs through February 2, 2026. Onsite registration costs more than signing up online ahead of time.
They don’t sell day passes. All registrations cover the full four-day event. Welcome Reception tickets cost $259. You can add them when you register or buy them separately later. Guest passes work only with a full attendee registration and are limited to dealers and managers.
Book your hotel through the official NADA housing portal. The association locked in rates of $329 per night at the Wynn and Encore headquarters hotels. That’s a 75% discount compared to what you’d pay booking online. The deadline for NADA rates is January 12, 2026. Room blocks fill fast so you need to book early.
What Dealers Should Know About Las Vegas Convention Center Layout
The Las Vegas Convention Center got major renovations before the 2026 show. The North Hall expansion created more exhibit space. Dealership-focused AI displays and tech solutions are concentrated in one zone. West Hall has the major automotive brands and established vendors.
You can move between halls three ways. The underground Tesla tunnel system is the fastest. The second-floor skybridge takes 15-20 minutes on foot. Ground-level paths connect the buildings. Signage throughout points you to specific booth numbers and session locations.
They’ve got wheelchair and scooter rentals through Scootaround. The Las Vegas Convention and Visitors Authority has a detailed accessibility guide for anyone needing mobility help. Satellite registration desks run at select hotels near the convention center. This cuts down wait times for badge pickup.
Registration and check-in hours change by day. Wednesday opens at 10:00 AM. Thursday opens at 8:30 AM. Friday opens at 8:30 AM. You’ll get Badge IDs via email after registration.
Who Attends NADA Show – Dealers, Vendors, OEMs, and Industry Professionals
NADA Show targets franchise new-car dealerships. It’s not open to the public. Typical attendees include dealer principals and general managers. Finance directors show up along with service managers and parts managers. Sales leadership comes too. OEM reps hold franchise meetings during the event to talk about upcoming models and incentives.
Tech vendors show off solutions built for dealership operations. These companies bring CRM systems and DMS platforms. You’ll see digital retailing tools and customer communication software. Fixed operations management systems get floor space too. Parts and service providers display diagnostic gear and shop management software. Technician training programs are there as well.
Finance and insurance companies present new F&I products and compliance tools. Customer protection plans get attention. Marketing specialists show digital ad platforms and website solutions. Customer retention programs are everywhere. The variety of exhibitors means you can compare vendors offering similar services. You can negotiate deals right there on the show floor.
What Dealers Will See on the Exhibition Floor at NADA Las Vegas 2026
New Vehicle Launches and Model Previews Expected at NADA Show 2026
OEMs use NADA to show off upcoming model year releases. They give dealers detailed product knowledge. Franchise meetings scheduled throughout the show connect dealers directly with manufacturer reps. You can ask questions about allocation and incentives. Marketing support gets covered too.
The 2026 show happens right after manufacturers finalize their spring lineup announcements. You get hands-on time with vehicles you’ll be selling soon. This advance access helps sales teams prep their pitch. They’ll understand key features before customers start asking questions.
Product reveals at NADA skip the flashy unveilings. They focus on practical dealer training instead. Reps walk you through trim levels and pricing structures. Available packages get explained. Competitive positioning makes sense. This info matters more than public auto show presentations because it addresses what you actually face when moving cars off the lot.
Dealership Technology Solutions – CRM, DMS, and Digital Retailing Platforms
The Product Discovery Stage debuts at NADA 2026. It features under-15-minute demos of new tech solutions. This format lets you see multiple products quickly without sitting through hour-long presentations. Vendors show AI customer engagement tools and lead management systems. Workflow automation that cuts manual tasks gets floor time.
Digital retailing platforms show you how to create online-to-in-store workflows. These keep margins intact while meeting customer expectations for transparent pricing. The systems pull from existing DMS platforms to grab real-time inventory. They calculate payments and submit credit applications before customers arrive at your dealership.
These platforms are a huge focus at NADA, especially around profitability vs. transparency.
- Roadster
- Darwin Automotive
- Dealer.com Digital Retailing (Cox Automotive)
- CarNow Buy Online
- Gubagoo Digital Retail
- Tekion Digital Retail
CRM systems have moved past basic contact management. Modern platforms track customer communication across email and text. Phone calls and website chat get logged. AI-powered features qualify leads automatically. They schedule follow-ups and identify which customers are most likely to buy within specific timeframes.
Fixed operations tech gets serious attention on the show floor. Service lane solutions and parts inventory management are everywhere. Technician efficiency tools help you improve your highest-margin profit center. Several vendors show how to reduce comebacks and increase first-visit fix rates. Maximizing labor hours sold per technician is the goal.
Educational Sessions and Workshops Dealers Can’t Miss at NADA 2026
Digital Marketing and Customer Retention Training for Auto Dealers
NADA 2026 offers more than 100 workshops and education sessions across six tracks. Business Essentials and Innovations is one track. Marketing and Digital is another. Fixed Ops gets its own track along with Human Capital and Leadership. Variable Ops rounds it out. Sessions are led by NADA-approved industry experts who share strategies you can use right away.
Marketing sessions focus on keeping customers after the initial sale. You’ll learn how to build service loyalty programs. Creating targeted email campaigns gets covered. Using social media without wasting budget on low-return platforms makes sense. Specific workshops address review management and local SEO. Paid advertising attribution is there too.
Customer communication training covers the entire ownership lifecycle. Sessions teach you how to stay in touch with customers between service visits. Identifying when lease customers are ready to upgrade gets explained. Re-engaging buyers who went to competitors is possible. The focus stays on building long-term relationships rather than one-time transactions.
Digital retail education addresses where online customers bail on the buying process. You’ll learn which steps cause the most drop-off. How to simplify credit applications and trade-in valuations gets attention. Delivery scheduling becomes easier. Real case studies show which digital tools actually increase closing rates versus those that just add complexity.
Networking Opportunities and Dealer-to-Dealer Roundtable Sessions
Roundtable sessions bring together dealers facing similar problems. They share what works and what doesn’t. These informal discussions often beat keynote presentations because you can ask specific questions about your unique situation.
The Welcome Reception on Tuesday evening creates the biggest networking chance of the show. The Formula 1-themed event at Grand Prix Plaza features high-speed karting on part of the Las Vegas Strip Circuit. You get access to F1 team garages. Dealers can race simulators and explore 75 years of Formula 1 history. Connect with peers in a relaxed setting outside the convention center.
Find More Here: The Welcome Reception
Franchise meetings scheduled throughout the show give you direct time with OEM reps. These closed-door sessions cover allocation and factory incentives. Upcoming marketing programs get discussed. You can voice concerns about product quality or delivery timelines. Support issues go straight to manufacturer leadership.
Here’s something most dealers don’t think about. Networking at NADA connects you with service providers across all aspects of dealership management. Transportation logistics companies like Tempus Logix show up to connect with dealers who need reliable vehicle shipping. This matters when you acquire inventory from out-of-state auctions or complete trades with dealerships hundreds of miles away.
Las Vegas Welcome Reception at Grand Prix Plaza
Tuesday evening’s Welcome Reception turns the Grand Prix Plaza into a celebration of automotive culture. The Formula 1-themed experience includes access to F1 DRIVE. Attendees can race on part of the actual Las Vegas Strip Circuit used for Formula 1 races. This marks the first time a karting attraction has run on part of an F1 track.
F1 X offers the most interactive Formula 1 experience ever created for a corporate event. You’ll explore artifacts from 75 years of the sport. This includes historic Ferrari and Lotus cars. Red Bull cars never before displayed in North America are there. Interactive exhibits let you design your own F1 cars. Experience the Las Vegas circuit in a 4D simulator developed with top F1 experts.
The F1 Hub provides racing simulators where you can race the Las Vegas Strip Circuit. These use motion tech and immersive audio-visual effects. The simulators replicate the exact handling and track layout professional drivers experience during actual Grand Prix events.
The Welcome Reception serves cocktails and mocktails while you network with exhibitors and industry peers. The event creates a memorable start to the show week. First-time attendees get a chance to meet people before the more structured education and expo days.
Vehicle Transportation and Logistics for NADA Show 2026 Purchases
How Dealers Transport Vehicles Purchased at NADA Show Back to Their Dealerships
Dealers at NADA often complete vehicle transactions during the show. This includes dealer trades and auction purchases. Private party acquisitions happen too. These vehicles need transport back to your dealership. You need to plan and coordinate with reliable carriers ahead of time.
Most dealers work with auto transport brokers who connect them with certified carriers. Brokers handle the scheduling and paperwork. They vet carriers so you can focus on show activities rather than logistics. The process starts with providing vehicle details. You give the pickup location in Las Vegas and delivery address at your dealership.
Open transport stays the most affordable option for standard inventory vehicles. Cars load onto multi-vehicle carriers that haul up to nine vehicles per trip. This works well for used inventory and new vehicles that don’t need enclosed protection during transit.
Enclosed transport costs more but provides complete protection from weather and road debris. Dealers choose this for high-value vehicles or classics. Anything requiring extra care during shipping gets enclosed. Hard-sided enclosed trailers create a fully sealed environment. They prevent exposure to the elements.
What Auto Transport Costs From Las Vegas to Major Dealer Markets in 2026
Transport costs from Las Vegas vary based on distance and route density. Time of year matters too. Routes to California run anywhere from $400-$600 because of the short distance. High carrier availability on West Coast lanes keeps prices reasonable. Transport to Texas runs $700-$900. East Coast deliveries can hit $1,100-$1,400.
| Origin → Destination | Distance (miles) | Transport Type | Price (USD) | Price per Mile |
| Las Vegas → San Francisco | 570 miles | Open Transport | $640 | $1.12 / mile |
| Las Vegas → Los Angeles | 270 miles | Open Transport | $480 | $1.78 / mile |
| Las Vegas → Dallas | 1,220 miles | Open Transport | $840 | $0.69 / mile |
| Las Vegas → New York | 2,520 miles | Open Transport | $1,350 | $0.54 / mile |
Expedited shipping guarantees faster pickup and delivery windows. This usually means within 1-3 days of booking. The service costs 30-50% more than standard transport. It’s worth it when you need vehicles on the lot quickly to complete customer sales. Some carriers offer guaranteed pickup dates for an extra fee even without full expedited service.
Distance affects per-mile pricing in ways that might not seem obvious. Shorter routes under 500 miles can cost $1.50-$2.00 per mile. Longer cross-country hauls average $0.60-$0.90 per mile. Carriers make more money on long-distance loads so they price short hauls higher to stay profitable.
How to Book Vehicle Transport Before You Buy at NADA Show 2026
Smart dealers plan their transport needs before arriving in Las Vegas. Pre-booking means vehicles get picked up quickly after purchase. They won’t sit in parking lots waiting for available carriers. This advance planning prevents delays that could mess up customer delivery promises back home.
Tempus Logix offers an AI-powered price calculator that gives instant quotes. It’s based on vehicle type and pickup location. Destination and transport method factor in too. You can get accurate pricing estimates before committing to vehicle purchases. This helps with profit margin calculations on trades and auction buys. The system pulls real-time carrier availability data. You get realistic pickup windows rather than generic estimates.
The booking process starts with basic vehicle info. Make and model come first. Year matters and whether the vehicle runs. Pickup and delivery addresses come next along with preferred dates. Most brokers can arrange pickup within 1-5 days for standard routes. Popular lanes like Las Vegas to Southern California often see same-day or next-day availability.
You need to understand what documentation carriers require at pickup. This document lists pre-existing damage and odometer readings. Vehicle condition gets noted. Having this paperwork ready speeds up the pickup process. It prevents disputes about damage claims later.
Pre-existing damage documented on the Bill of Lading excludes those issues from coverage. Dealers shipping high-value vehicles should consider supplemental insurance to cover the full replacement value.
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